Hey, my name is Sergio Gualda

I’m originally from Almería, but I’ve been living in Barcelona for a while now. I’m a Product Designer, but getting here wasn’t exactly a straight path. First, I studied programming, thinking I’d spend my life writing code. Then, I got into marketing and design, where I realized I cared more about how things looked and felt than just making them work. And finally, I discovered UX Design, which turned out to be the perfect mix of everything I enjoy—problem-solving, creativity, and making things easier for people.

I was born in 1995, in the era of MSN Messenger. I’ve always been curious about how things work, especially digital products. Why do some apps feel effortless while others make you want to throw your phone at the wall? That’s the kind of stuff I like to figure out.

Now, I focus on designing digital experiences that just make sense. No unnecessary steps, no complicated flows, just products that people actually enjoy using. My goal is simple: if someone doesn’t have to think too hard while using a product, I’ve done my job right.

Outside of work, I’m usually on the move, whether it’s running, exploring new places, or indulging in a good book. I’m always up for an adventure, but I also enjoy those quiet moments with a strong espresso and a bit of reflection.