Building experiences through design
I have built products from zero, failed, iterated, and figured out what actually matters in the early stages of a business. Now I help others skip the expensive mistakes.
When the product is mine, I build like this.
Find the stage you're in right now.
- 01ValidateYou're here if you have an idea you like and nobody outside has touched it yet.
- 02DefineYou're here if there's something real, but it comes out differently every time you explain it.
- 03PrioritizeYou're here if you already know what to build and you've spent days arguing about how much.
- 04LaunchYou're here if you've spent more time polishing than showing.
- 05MonetizeYou're here if the product works and you still haven't put a price on it.
- 06UnderneathYou're always here. This doesn't happen at a moment, it happens underneath.
What I'm building right now.
Products of my own, halfway there.
I tell you how they're going, including what isn't working.
These days, designing screens is the easy part.
The hard part is explaining why that screen and not another. That's what I focus on, and it's what most of the articles are about.