Building experiences through design
I have built products from zero, failed, iterated, and figured out what actually matters in the early stages of a business. Now I help others skip the expensive mistakes.
When the product is mine, I build like this.
Have a look at which one you are in right now.
- 01ValidateYou are here if you have an idea you like and nobody outside has touched it yet.
- 02DefineYou are here if there is something real, but it comes out differently every time you explain it.
- 03PrioritizeYou are here if you already know what to build and you have spent days arguing about how much.
- 04LaunchYou are here if you have spent more time polishing than showing.
- 05MonetizeYou are here if the product works and you still have not put a price on it.
- 06UnderneathYou are always here. This does not happen at a moment, it happens underneath.
What I am building right now.
Products of my own, halfway there.
I tell you how they are going, including what is not working.
HivefoReservations openA shared map of hexagons for independent projects
ObiblionWaitlistDigital parcels on eight planets, with your name
WelfitlabLiveA three-stage method to make exercise stick
RoomealoWaitlistFlatmates matched by how you live, not by price
DiceandoLiveA few questions, and it picks where you travel
CalmaloLiveFive minutes of guided breathing when anxiety arrives
Making things is no longer the hard part.
Anyone can produce a screen. Almost nobody can say why that one and not another. That's the part I work on, and the only part worth writing down.