Building
experiences
through design
I design and build digital products, mostly for small teams, from Barcelona. I’ve built them from zero, failed, iterated, and written down what each mistake cost — which is the part of this site that is free.
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I take vague problems
to shipped first versions.
Design and code, usually with two or three other people, usually with less time than the plan needed. 7+ years of it, mostly SaaS, mobile apps and the sites around them.
Making things is
no longer the hard part.
Anyone can produce a screen. Almost nobody can say why that one and not another. That’s the part I work on, and the only part worth writing down. Most of it happens here in Barcelona, and this is what I’m on now.
The three most
recent things I got wrong.
Every other week, one decision and what it cost. No roundups, no five tips.
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Is a UX certification worth it? I have one and nobody has ever asked
I paid for the certificate and the degree. Nobody has ever asked to see them. That is not the same as saying they were worthless.
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How to let go of an idea you are attached to
I spent three weekends building something I never showed anybody. That is the tell, and it took me years to read it.
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When to design for scale, and when it is just expensive guessing
I have been burned from both sides: once by a design that could not grow, once by one built to grow into a market that never arrived.
Three things
I’m fairly sure of.
Each one cost me something specific, which is the only reason I trust them.
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Most of the work is avoiding work
What you do not build shapes the product more than what you do. Products rarely die of one bad feature. They die of forty reasonable ones.
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Enthusiasm is not demand
The only signal that means anything is somebody using the thing a second time, on their own, without you in the room. Everything else is manners.
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The cost is the lesson
If it cost me nothing, then I read it somewhere and I’m repeating it. That’s the filter for everything I publish here.
Some of my projects
are buried, in public.
A portfolio of things that worked teaches nobody anything, because what worked depended on a team, a market and a moment you will never have.
Three things I do
for other people.
Every other week,
one thing I got wrong.
And what it cost. No roundups, no five tips, no news.