Method
How to read this
None of this happens in order. You go back to listening after showing it, and back to cutting the day you finally know how to say it. The only thing that decides is what a mistake costs in each place, and the project decides that, not me.
This is how I build digital products when the product is mine. Five steps, and one that is not.
- 01ListenYou are here if you have an idea you like and nobody outside has touched it yet.
- 02Say itYou are here if there is something real, but it comes out differently every time you explain it.
- 03CutYou are here if you already know what to build and you have spent days arguing about how much.
- 04Show itYou are here if you have spent more time polishing than showing.
- 05Charge for itYou are here if the product works and you still have not put a price on it.
- 06UnderneathYou are always here. This does not happen at a moment, it happens underneath.