A Journey to Smarter Grocery Shopping
Ecoco started in the most unexpected way: on a road trip from Barcelona to Bordeaux.
Two friends (a developer and a designer) driving through the French roads, talking about life, ideas, and the kind of project we’d love to build together.
Somewhere along the way, the question came up: “Why is grocery shopping still so messy?”
Lists get lost, items are forgotten, and prices change constantly between supermarkets. It felt like such a small but universal problem. And right there, in that car, Ecoco was born.
We didn’t have a business plan. No investors. No deadlines.
What we had was curiosity and the desire to create something from scratch.
As the designer, I jumped into research: talking to families, students, anyone who did weekly shopping. The patterns were clear: people wanted organization and price transparency.
With that insight, I started sketching. Paper wireframes turned into prototypes, prototypes turned into tests, and slowly, an app started to take shape.
The romantic version of the story would end there, but the truth is, it was messy.
And yet, every iteration, every failed prototype, every late-night call, made the project stronger.
After months of pushing forward, Ecoco is now in private beta on Android, under review by Google Play. It lets users:
It’s not perfect. It’s not finished. But it’s real and that, in itself, feels like a huge achievement.
This project taught me more than any polished case study could:
Ecoco is still just starting its journey. Our goal is to bring it to more users, refine the experience, and keep learning as we grow.
But beyond the app itself, Ecoco represents something more personal: the experience of turning an idea born on the road into a real product.