Why product discovery is make or break for your idea
The product discovery stage? Probably one of the most important. This is where we need to make sure we’re not wasting time or resources on an idea that won’t work. We need to quickly separate the good ideas from the bad ones. Having a great idea isn’t enough; we need to see if people actually want […]
What is a Minimum Viable Product (MVP) and how it drives business growth
What an MVP really is: prototype or product? Throughout my career as a product designer, I’ve heard the term MVP (Minimum Viable Product) over and over again, and I’ll be honest: at the beginning, I also had a pretty wrong idea of what an MVP actually is. I thought an MVP was a basic but […]
Is a UX certification worth it? My personal experience
A few years ago, when I started diving into the UX design world, I came across a ton of certification options. The question I asked myself was: “Do I really need this?” Of course, everyone said that having a certification is almost a requirement to work in UX, but I wasn’t so sure. In the […]
Balancing user needs and business goals as a product designer
When I hear the phrase “Product Design,” the first thing that comes to mind is that fine line between people’s needs and companies’ dreams (or goals). It’s like walking a tightrope, where your balance depends on how well you understand users and how aligned you are with what the business is aiming for. Now, if […]
Why I always design with scalability in mind
When I sit down to design a product, there’s one question I keep asking myself: How will this grow? Designing with scalability in mind isn’t an extra or a luxury—it’s a necessity. But I didn’t always see it that way, and I want to share why it’s become such a priority for me. Learning the […]
Intuition is the new standard
Most apps today fail at something fundamental: being intuitive. And it’s frustrating because, honestly, no one wants to spend weeks trying to figure out how new software works. We’re surrounded by technology that is supposed to make our lives easier, but often it feels like it’s just adding more complications. The problem is that many […]
How ‘Getting Things Done’ transformed my life
Introduction Have you ever felt overwhelmed by the number of tasks you need to complete? I used to feel like that almost every day. The mix of work, personal responsibilities, and small tasks piling up made me feel like I couldn’t move forward. Then, I discovered the Getting Things Done (GTD) method by David Allen. […]
Is ‘Net Promoter Score’ outdated for measuring user experience?
As a product designer, I’ve always felt that Net Promoter Score (NPS) sounds good at first. But when you think about it, it doesn’t really tell you much. NPS has been around since 2003, thanks to Fred Reichheld and Bain & Company. It was originally designed to measure customer loyalty for businesses. However, its roots […]
Measuring user experience with the HEART framework
Measuring user experience (UX) has always been a challenge. While we can track data like retention, clicks, and task completions, these numbers don’t always capture the full picture of what users truly experience. That’s where the HEART Framework by Google™ comes in, offering a comprehensive and structured way to assess UX. In this article, I’ll […]
Letting go of an idea as a Product Designer
In design, learning to let go is key for growth and innovation. Prototypes are not just drafts, but tools for flexibility, allowing us to shed old ideas and embrace new possibilities. This mindset helps avoid overattachment and paves the way for more effective solutions, ensuring we’re building the right thing before perfecting it.