Measuring user experience with the HEART framework
Measuring user experience (UX) has always been a challenge. While we can track data like retention, clicks, and task completions, these numbers don’t always capture the full picture of what users truly experience. That’s where the HEART Framework by Google™ comes in, offering a comprehensive and structured way to assess UX. In this article, I’ll […]
Is ‘Net Promoter Score’ outdated for measuring user experience?
As a product designer, I’ve always felt that Net Promoter Score (NPS) sounds good at first. But when you think about it, it doesn’t really tell you much. NPS has been around since 2003, thanks to Fred Reichheld and Bain & Company. It was originally designed to measure customer loyalty for businesses. However, its roots […]
Letting go of an idea as a Product Designer
In design, learning to let go is key for growth and innovation. Prototypes are not just drafts, but tools for flexibility, allowing us to shed old ideas and embrace new possibilities. This mindset helps avoid overattachment and paves the way for more effective solutions, ensuring we’re building the right thing before perfecting it.