Why is nobody using your product?

There are five common reasons and in analytics they look identical: nobody saw it; they saw it and did not understand what it was; they understood it and did not need it; they needed it but moving off what they use today was too much work; or they tried it and it’s not good enough yet. The fixes point in opposite directions, which is why the diagnosis matters more than the effort. More traffic only helps the first one and a better product only helps the last one.

Only if the reason is that nobody saw it. If people arrive and leave within seconds, more traffic sends more people to the same sentence that’s already not working. If they arrive and do not need what you built, more traffic sends more people to something they also do not need — at a higher cost each time.

Ask what they do about the problem today. People who genuinely have a problem have already built something ugly and manual to cope with it, a spreadsheet, a group chat, a recurring reminder. When nobody can describe any workaround at all, that’s usually the finding, and it’s worth one afternoon of conversations to confirm before spending another quarter.

Free, with no account and no email. Everything runs in your browser, nothing is sent to a server, nothing is stored, and I never see what you clicked.