Writing

Writing

What decisions actually cost me, written down while I still remember.

  1. Claude changed how I work, and I’m still not sure that’s a good thing Before, when I hit a hard design problem, I sat with it. Now my first move is to open a conversation. That worries me.
  2. Good product design is not about Figma I once spent three weeks on a design system nobody used. The file was immaculate.
  3. MVP vs prototype: the distinction that cost me four months I spent four months building a “minimum” version. The landing page would have answered the same question in nine days.
  4. Is a UX certification worth it? I have one and nobody has ever asked I paid for the certificate and the degree. Nobody has ever asked to see them. That is not the same as saying they were worthless.
  5. When to design for scale, and when it is just expensive guessing I have been burned from both sides: once by a design that could not grow, once by one built to grow into a market that never arrived.
  6. HEART framework vs NPS: what I learned after two years of using both I wrote the optimistic version of this in 2024. Two years later, three of the five dimensions are gone.

6 of 7

Every other week,
one thing I got wrong.

And what it cost. No roundups, no five tips, no news.