Website audit

SEO is part of it, not all of it. A site can be technically perfect for a crawler and still lose every visitor at the same paragraph, and a report that only covers the crawler half will not find that. The audit covers what people do on the site, what search engines can read, what language models understand about who you are, and how fast the whole thing loads — because in practice those four go wrong together.

A document. Not a call, not a slide deck, not a dashboard with a score out of a hundred. Writing it down means you can forward it to a developer and they can act on it without me being in the room, and it means every claim in it has to survive being read twice. If you want to talk it through afterwards, fifteen minutes of questions by email is included.

Some, and that is worth something on its own — a suspicion you have had for six months, written down by somebody else with the cost attached, is often what finally gets it fixed. But if the report is only that, tell me and I will say so in the summary rather than padding it.

Yes, separately, and there is an obvious conflict of interest in that, so here is how it is handled: the report is written and sent before any conversation about fixing anything, the price does not change based on whether you hire me afterwards, and every finding says how hard it is to fix so you can hand it to somebody cheaper. Plenty of these reports end with the client fixing it themselves, which is a fine outcome.